Archive for the ‘Selling Toolz’ Category

Streamline Your Delegation

December 4, 2006

This letter will focus on time saving strategies designed to benefit you in the area of delegation and putting your business on auto pilot.  For the greater part, this is a low-cost idea that anyone can implement.

I have gone to the office of several REALTORS(R) to see how they run their business.  In doing this I have observed almost all of them take notes or use a Dictaphone to remind themselves of the things they need to do.

This works well, however with this method, I find that you often have to duplicate the delegation of tasks to various team members.  Or you have to hunt for pen and paper when the need arises to scribble down what it is that you want to have delegated,  often misplacing the note.

To streamline this task, it is far more effective to have an answering system setup on a private phone line, beside the desk of your Service Coordinator so they can deal with the delegation of these tasks.  If you have a voice mail phone system in your office, you may not need a private line.

This eliminates the need to remember to call in at specific times to speak to someone on your team in order to have things done.  For example, when you get out of an appointment you can get any special requests asked of Buyers, Sellers or other REALTORS(R) off your plate immediately.  An even better benefit is that we are often closer to a phone then we are to a pen and paper, especially when driving a car.

I have found that on those occasions that a phone is not available and I have to use my Dictaphone, the natural inefficiency is that you have to repeat every task and you often have to sort through the messages to find the one that is relevant.

You can also have your clients leave messages that are not of immediate importance, such as the name of showing agents for following up, or the need for new feature sheets etc.

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Selling – Using Toll Free Numbers

November 16, 2006


One of the best tools that I have used is a phone number capturing system that enables people to request information 24/7, and today you are able to get them at fire sale prices.

When this system is used, not only do you increase the number of calls that are generated from your listings and reports, you are providing a valuable service to your customer. 

It only stands to reason, that the person that is accessing information in our world of convenience will want immediate gratification.  If you are not offering this quick and easy access you are missing the mother load of potential leads. 

An additional advantage to this technique is that you can dramatically cut down on your work load.  Your clients qualify themselves, you do not have to spend additional time on the phone trying to get a name and a number and you get to call back better prepared for the call.  However, I can not stress this enough, you will most certainly increase the number of calls you will get and therefore the number of sales you can make.

I have used these systems for over 15 years and what I have discovered to be the most important aspect to increasing the number of quality buyers and sellers, is to return the calls ASAP.  If you can return a call in a matter of minutes to an hour, I have found that you will increase the likelihood of developing a client relationship dramatically.  At one time my team returned the calls over the course of  days and even weeks, the conversion rate was dismal in comparison  to returning calls in minutes to an hour…. Literally the results blew me away. 

Just think about it for a minute, if you can return a call ASAP where the prospect has the information fresh on their mind they will be much more willing to talk about their interests.  In a nut shell this makes your job a whole lot easier and much more satisfying.

With telephone rates dropping to such low rates over the recent past, there is no excuse for you not to have this tool
in your business.

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