Archive for the ‘Internet Strategies’ Category

Anti-Spammers of the World Unite!

January 25, 2007

Internet strategies can be used to make you money by the bag full.  They can also be used to make your life more enjoyable.

I discovered a simple very cost effective technique that is designed to put a smile on your face. I say this, because it messes with the spammers of the world and helps to keep the clutter out of your mail box.

Have you ever wondered where all your junk email comes from?  Especially if you have an email address that you have not signed up to any lists.  Or, you have not posted on any public advertising sites.

I don’t mean the targeted email that might have some value or interest.  I am talking about that email that does not make sense, does not have a link to let you opt out, it comes in waives and it usually has an offshore origin.

One way spammers get your address is through the use of spam spiders. If you have a web page that you put your email address on and most of us do.  The spiders will pick up your address and you will start to receive their unsolicited email.

To limit this, I have discovered a couple of ways to trick the spiders.  The first way is to post you address with out using the symbol @ and replace it worth the word “at”.  Most people wanting to contact you will realize that they will manually have to replace the word “at” with the symbol @ if they would like to email you.  The benefit is that the spiders will not figure it out.

If you are concerned that people who are visiting your site will be confused, there is another way to fool the spiders.  You simply make your email address in what is called an image, don’t worry if you don’t get it your web designer will.

The beauty of implementing either of these techniques is that the spiders will skip right over your email address, however the people you are trying to reach will be able to contact you.

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Real Estate Agent – Web Pages

January 14, 2007

Because of my involvement in the Internet world I often come across ideas that many real estate agents seem to overlook.  I am sure that the strategy that I am about to share with you will not be limited to just Realtors.

Many of us have had web pages for several years and are now looking to upgrade.  This is part of our natural learning curve as well as the learning curve of web page developers and their improved technology.

The strategy that I am about to share with you is one that is inexpensive and will potentially drive you a ton of targeted business.

Don’t get rid of your old web page, the web page you currently have is probably still usable. If you have your personal name as the registered domain it will most likely be ranked high in the search engines.  This is great for people that want to search for you by name.

But what about people that want to search for your product or service in your market and have not found a real estate agent yet.  I have heard statistics that say 60% to 80% of people looking for a new home start on the Internet.

This is where the second leg of your web site marketing strategy should come into play.

Buy a new web page domain name (or several) that match the word search buyers and sellers use most often when trying to find a Realtor in your market.  At this point it gets a little more involved,  you have to put the same words in your headline and in the body copy of your web page to help drive your site higher up in the web search engines.

What makes this strategy so inexpensive is that if you already have a web page, you are now only adding the cost of hosting to your budget, making this is one of the lowest cost methods of advertising yourself and your services.

Your new web page should have some offers that buyers and sellers can request such as Relocation Service, Distress Sales or a Hot New Listings report. If you don’t have anything to offer your future buyers and sellers you are missing the mother load of potential business.

When building your page our signing on to a monthly service do not get caught up in the razzle dazzle of web pages with a lot of blinking and flashing.  A great functional web page will offer people valuable information, gather contact information and will not lead people off the site on a surfing tour.

For a minimal expense these opt in offers can also be added to your old site for.

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