Because of my involvement in the Internet world I often come across ideas that many real estate agents seem to overlook. I am sure that the strategy that I am about to share with you will not be limited to just Realtors.
Many of us have had web pages for several years and are now looking to upgrade. This is part of our natural learning curve as well as the learning curve of web page developers and their improved technology.
The strategy that I am about to share with you is one that is inexpensive and will potentially drive you a ton of targeted business.
Don’t get rid of your old web page, the web page you currently have is probably still usable. If you have your personal name as the registered domain it will most likely be ranked high in the search engines. This is great for people that want to search for you by name.
But what about people that want to search for your product or service in your market and have not found a real estate agent yet. I have heard statistics that say 60% to 80% of people looking for a new home start on the Internet.
This is where the second leg of your web site marketing strategy should come into play.
Buy a new web page domain name (or several) that match the word search buyers and sellers use most often when trying to find a Realtor in your market. At this point it gets a little more involved, you have to put the same words in your headline and in the body copy of your web page to help drive your site higher up in the web search engines.
What makes this strategy so inexpensive is that if you already have a web page, you are now only adding the cost of hosting to your budget, making this is one of the lowest cost methods of advertising yourself and your services.
Your new web page should have some offers that buyers and sellers can request such as Relocation Service, Distress Sales or a Hot New Listings report. If you don’t have anything to offer your future buyers and sellers you are missing the mother load of potential business.
When building your page our signing on to a monthly service do not get caught up in the razzle dazzle of web pages with a lot of blinking and flashing. A great functional web page will offer people valuable information, gather contact information and will not lead people off the site on a surfing tour.
For a minimal expense these opt in offers can also be added to your old site for.
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